Management Consultancy, PR and Marketing



At Astute.Work we optimise organisational performance and manage your reputation. Our management consultancy helps organisations articulate their purpose, manage change, build capacity and more. Our PR and marketing division offers strategic insight and tactical support to ensure your organisation achieves its objectives.



Having the right advisers in place is transformational for a business. Our expert team delivers measurable business results through accountable leadership and fully integrated communications. We connect your organisation with the people who buy your product or service to build your profile and profits ethically and sustainably.

Our Management Consultancy, PR & Marketing Services

Management Consultancy

Our senior team offers management consultancy to organisations looking to increase the efficiency of their business strategy and operational processes.

Wherever your organisation is in its lifecycle, we work with you to define your goals and guiding principles, ensure strong governance and optimise performance.

We specialise in helping management teams rationalise their offer, simplify positioning, manage change, build capacity and demonstrate accountable leadership to build reputation and trust.

Marketing and PR

Our PR and marketing division provides strategic insight and tactical implementation, aligning communications objectives to your organisational goals to deliver measurable business results.

Our communications audits ensure both company focus and spend are best placed and incorporate the internal marketing function and wider marketplace. We employ a channel agnostic approach and all recommendations are based on robust research and data to ensure clients get the most appropriate solutions for their needs.

Our integrated campaigns are fully measurable and give you a presence on the channels that have the most impact, in a way that enables your people to properly engage. Our work is focused on creating lifetime customer value through relationships to drive sustainable financial growth.

Our public, social and influencer relations professionals, content creation experts, digital marketers and video production specialists ensure clients benefit from high calibre work that delivers in terms of a strengthened profile and reputation, as well as increased engagement and sales. 

About Us


The team at Astute.Work is highly experienced in providing strategic counsel and aiding clients to articulate their purpose so they can communicate effectively with target audiences.

Our vision is for Astute.Work to be recognised as a pioneering hybrid agency which brings together the strongest management consultancy with strategic PR and marketing capability to help organisations build their social capital.

Our mission is to help management teams drive ethical and sustainable financial growth over the long-term and manage market volatility.

Our values attract high calibre talent and clients who share our belief that a strongly articulated purpose, which puts people and society first, positively impacts organisational performance, profile and profits.

We help CEOs and FDs connect public relations, the discipline that looks after reputation and establishes good will and mutual understanding between an organisation and its publics (CIPR definition), with organisational purpose, the latter being designed to aid decision-making and unify and motivate stakeholders (CMI definition).

We operate with honesty, integrity, credibility and commitment and place people and performance at the heart of all we do.

As members of the IoD, Chartered Institute of Public Relations (CIPR) and PRCA we are accountable to a Code of Conduct and commit to maintaining the highest professional standards and investing in continuous professional development.

Meet Our Team

Sarah Waddington  Managing director

Sarah Waddington
Managing director

Kim Swan  Copywriter

Kim Swan

Daniel Vaughan  Creative director

Daniel Vaughan
Creative director

Sam Walker  Broadcaster and podcaster

Sam Walker
Broadcaster and podcaster

Adam Pointer  Designer

Adam Pointer

David Brookbanks  Public relations & digital specialist

David Brookbanks
Public relations & digital specialist

Gordon Arnott  Public relations consultant

Gordon Arnott
Public relations consultant

Hannah Lennox  Digital specialist

Hannah Lennox
Digital specialist

Angela Carrington  Principal photographer

Angela Carrington
Principal photographer

Emma Pybus  Public relations & digital specialist

Emma Pybus
Public relations & digital specialist

Jenny Wotherspoon  Video journalist

Jenny Wotherspoon
Video journalist

Tina Snowball  Marketing and public relations strategist

Tina Snowball
Marketing and public relations strategist

Jade Gillham  SEO and PPC specialist

Jade Gillham
SEO and PPC specialist


About Sarah Waddington

Managing director Sarah Waddington (formerly Hall) is an experienced management consultant helping organisations to articulate their purpose and optimise performance.

A pioneer of best practice, she was awarded the CIPR’s Sir Stephen Tallents Medal for exceptional achievement in public relations and is the winner of the PRCA’s Outstanding Contribution in Digital Award.

Having built a reputation as an ethics tsar and diversity and inclusivity champion, she is a strong advocate of accountable leadership and women in business and believes in helping young talent break through. 

Sarah is the CIPR's Immediate Past President, a member of the Northern Power Women Power List, features in the PRWeek UK Power Book and is a regular speaker at industry events.  Her PR-related blog is one of the top ten in the UK according to Vuelio.

Sarah is proud to be on the Athena40 Global Committee, an initiative launched  by the Global Thinkers Forum to discover and acknowledge the work of the 40 most dynamic, active and fearless female thought leaders, columnists, commentators and activists across all industries and from all over the world.

She was the first North East practitioner to become Chartered, a status that recognises the highest standard of knowledge, expertise and ethical practice within the PR industry and is a benchmark of professional excellence and integrity.

The founder and editor of #FuturePRoof, a series of books and community aimed at reasserting the role of public relations as a management function, Sarah co-edited a white paper with Stephen Waddington characterising the public relations agency business and another exploring the mental wellbeing of the profession.

She spearheaded and has led the CIPR's gender policy work from 2014 onwards and in 2018 launched a joint initiative between the CIPR, PRCA and Career Ready to improve social mobility within the industry. 

Sarah was a Trustee of the Sunshine Fund for four years, during which she worked with the Board to set a new strategic direction for the charity, leading to a 40% uplift in income through Trust grants and donations. She is currently a non executive director for technology marketing and PR agency Resonance Crowd and a member of the NHS’s Organ Donation Advisory Panel, which has secured Royal Assent for a change in the law by April 2020.

Sarah has completed Non Executive Director training with NEDA at the London Stock Exchange and holds a certificate in Organisational Leadership from the Institute of Leadership and Management. She has an MA in Marketing from Northumbria University, a BA (Hons) in French and Media from Leeds University and is a Google Squared digital marketing graduate.

When she’s not at work you’ll find her busy being Mum to two boys and walking her cocker spaniel Madge. You can also catch her being rather noisy on Twitter @Mrs_Wadds.


Newcastle office
85 Heathfield, Northumberland Park NE27 0BP

London office
Zeelands Luister, Greenland Dock SE16 7SZ

M. 07702 162 704 | T. 0191 659 7072 |


Twitter Feed @Mrs_Wadds