The future is bright for public relations

In 1999, Dr Jon White presented a paper to the Swiss Public Relations Society that stated the future was bright for PR practitioners. 

This was dependant on practitioners recognising 'the opportunities presented by the environment and management needs' and 'taking steps to educate and train themselves', as well as making 'full use of communication technology, to provide reliable, if not indispensable, services to managers as they seek to deal with complexity and manage successful businesses.'

Here's the deck I shared at #PRFest, Scotland's first PR festival which looks at the opportunity for public relations and the challenges faced.

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