The Government Communication Service (GCS) last night published its Government Communication Plan 2018/19.
In an assertive speech, Executive Director of Government Communication Alex Aiken spoke about the challenges faced by his team as they strive to deliver groundbreaking campaigns which positively impact upon people’s lives.
Over the last five years Aiken has worked hard to modernise the government communication profession, focusing particularly on digital comms, measurement and evaluation and the use of frameworks to create a high quality standard across the board.
As CIPR President, my view is that he has done more than anyone to reassert public relations as a strategic management function.
His approach has paid off.
Referencing the poisoning in Salisbury of Sergei Skripal, he said: “It is interesting the battle we face. The tactics of the Russian government are just to throw out a firehose of lies. It is sometimes difficult for a democratic government to respond with the quantity so we have to focus on quality.
“The state sponsored media of Russia was throwing out all sorts of extraordinary stories but the number of interactions they got was much lower. That was reinforcement of the fact that credible, factual, authentic government messaging can cut through the noise."
Speaking about the plan itself, Alex said: “This communications plan is the product of argument and discussion. The book contains 143 campaigns, an increase of 30 on the 113 that were part of the year that has just finished.
“That is because ministers and senior officials recognise the value of the work of my colleagues and see communications as a powerful force for good to improve, enhance and in some cases save lives. They have chosen to invest in it, while ensuring we remain publicly accountable and demonstrate value for money.”
Called ‘Building a country that works for everyone: a Britain fit for the future’, the plan summarises the Government’s priorities for the year ahead and the GCS’s commitment to delivering campaigns in support of these. You can get your copy here.