Thanks to CorpComms magazine for this interesting little tit bit:
Almost two thirds of customers make their first purchase of a brand because of a digital experience, according to the newly-released FEED: The Razorfish Digital Brand Experience Report.
San Francisco based digital agency Razorfish surveyed 1,000 connected customers about how Internet technologies and services affect the way they engage with brands and make purchasing decisions.
An overwhelming 97 per cent said that an online experience had influenced whether or not they purchased a brand, while almost one fifth read blogs produced by brands.
However, seven in ten respondents never interact with banner adverts and 75 per cent do not follow brands on Twitter. But 40 per cent have befriended a brand on Facebook.