This next session is Share This Too - an introduction to the social media handbook about to be published in the wake of Share This. It's a panel talk chaired by Rule 5's Rob Brown with Ruder Finn's Stephen Davies, solicitor Hannah Basha and Dom Burch from ASDA.
Here's Hannah's bit about defamation: - it's important to know what the law is because of the potential consequences & to be able to avoid defaming someone - Twitter damages can be significant and often settlement figures are based on the number of followers and Twitter users reached with the offending tweet - there are a number of myths to be aware of. If you're retweeting or linking to sites, you're as liable as the original publisher. Using words like allegedly does not take risk away. You are never anonymous on a social site; those looking to discover who is defaming them will often go to extreme lengths to find out who it is - if you get a letter of complaint you must deal with it quickly and appropriately because damages can rise significantly depending on response.
Dom is talking about how ASDA quickly learned the importance of content and translating it differently to the traditional press release: - although social media was originally a numbers game, ASDA realised early on that it was much more about who you speak to than how many - its content has since been structured around engagement in terms of targeting the relevant people in the right way with interesting info on what they do and have to offer - by not taking the ASDA brand too seriously and by addressing content a little more lightly it has had greater success with securing followers (a million plus on Facebook) - it is important to do ten things that engage people before asking them to do some 'heavily lifting'.
Stephen is talking about the pace of change in terms of social media: - the next ten years will bring developments that will see the changes of the last decade pale into insignificance - mobile super computing. Soon we'll have a computer in our smart phones that is more powerful than the human brain - Samsung's 5G network will bring even greater network speeds - mobile consumption will continue to not just rise but soar. Consumption will also be more fragmented - we will have a data-driven society with mobile at its core.