What money can't buy - ethics and actions that change lives

Screen Shot 2013-03-14 at 09.42.04There are many reasons why corporate social responsibility is important but here at Sarah Hall Consulting we always like to think of it in the simplest of terms - everyone wants to deal with businesses which have a conscience, act ethically and have a positive impact within their local communities. It's something often discussed with our clients and we certainly practice what we preach on an ethical level by subscribing to the CIPR's Code of Conduct. What's more, I am co-chair of the CIPR's Professional Practices Committee, which considers disciplinary matters relating to members, reinforcing how seriously we take it.

Wherever we can, the team act as mentors to younger generations coming through and support charities - you'll have seen on this blog, the fundraising carried out for the Miscarriage Association and Mind just last year.

This year, we are fundraising for The Sick Children's Trust by running in the Great North Run but our greatest focus is on the Evening Chronicle's Sunshine Fund, which supplies specialized equipment to children with disabilities. It's an amazing charity which quite literally changes families' lives for the better in situations that often look quite bleak.

I sit on the committee for the Sunshine Fund's annual Sunflower Ball which takes place every Autumn. The reason for mentioning this is that the organisers use this as a mechanism for fundraising through ticket sales and auction prizes. So this is a plea for help. Auction prizes are both needed and very gratefully received and already lined up are a weekend away in this lovely cottage as donated by Tent's Pitch, a double page spread in NE Times magazine and some goodies from the owners of Escape Boutique and Mitchell's Menswear in Whitley Bay. Do you have something you could also donate, especially something 'money can't buy'? If you do, we'd love to hear from you. Every prize sold, however small, makes a big difference to a child near you.

If you'd like more information, please check out the Sunshine Fund's website, contact Clare Savory on 0191 201 6068 / clare.savory@ncjmedia.co.uk or give us a call. Thank you very much.