Episode 06: Matt McGough, Ithica Films Managing Director

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures.

Here she speaks to Ithica Films Managing Director Matt McGough about: 

  • How the video industry has exploded in the last few years

  • Predictions for the future of video marketing

  • Good and bad briefs

  • Tees Valley as a business hub

  • Being custodians for the next generation

  • Managing mental health in the workplace

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

If you’d like to keep up to date with what Matt’s up to, you can connect with him on Twitter @IthicaMatt.  

To feature on the podcast, please email Sarah Waddington - Sarah@Astute.Work

Episode 05: Claire Riley, Northumbria Healthcare NHS Foundation Trust’s Director of Communications and Corporate Affairs

My Friends in the North is a twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures.

Here she chats to Northumbria Healthcare NHS Foundation Trust’s Director of Communications and Corporate Affairs Claire Riley about:

  • What good leadership looks like

  • Professionalism

  • Innovative income generation in the NHS

  • Public health and staying healthy for longer

  • Preparing children for an independent life

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

If you’d like to keep up to date with what Claire’s up to, you can connect with her on Twitter @thefourrileys. If you or a client would like to take part in My Friends in the North, please email Sarah@Astute.Work

Episode 04: Lucy Nichol, author, campaigner and PR consultant

My Friends in the North is a new twenty-minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures.

Here she talks to author, campaigner and fellow PR consultant, Lucy Nichol, about her book A Series of Unfortunate Stereotypes and:

  • The portrayal of mental health in the media

  • Piers Morgan and social media shaming

  • Living with hypochondria

  • Psychosis and the Carla Connor line in Coronation Street

  • Step-parenting

  • The #BeAGameChanger campaign run by NGI Solutions and the Newcastle United Foundation

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

If you’d like to keep up to date with what Lucy’s up to, you can find her @LucyENichol on Twitter.  

There are some more excellent guests coming up in the next few weeks. If you or a client would like to feature, please email Sarah@Astute.Work

Episode 03: Joanne Whitfield, Fund Director at FW Capital

My Friends in the North is a new twenty minute podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the North’s leading business figures.

Here she talks to Joanne Whitfield, Fund Director at FW Capital, about:

  • Finance for business and the funds FW Capital has to offer

  • Careers advice and women in STEM

  • Getting her jog on

  • Scaling a business and the factors that can mean success or failure

  • Shove Ha’penny (google it)

  • What next for the Northern Powerhouse

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

If you’d like to keep up to date with what Joanne’s up to, you can connect with her on LinkedIn.  You can find out more about FW Capital at www.fwcapital.co.uk.

There are some more excellent guests coming up in the next few weeks. If you or a client would like to feature, please email Sarah@Astute.Work

Episode 02: Liz Mayes, Chief Executive of the Common Room of the Great North

My Friends in the North is a new podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the region’s most influential organisational leaders.

Here she talks to Liz Mayes, Chief Executive of the Common Room of the Great North, about:

  • The Common Room of the Great North and the region’s mining heritage

  • The UN Sustainable Development Goals

  • Whether feminism is a dirty word, progress on gender equality and modern households

  • The importance of school governors

  • The challenges around public engagement in politics today

  • Children and values

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

To keep up to date with Liz, you can follow her on Twitter @lizmayes5 or connect with her on LinkedIn. Find out more about The Common Room of the Great North at www.thecommonroom.org.uk/

To feature on the podcast, please contact Sarah Waddington on 07702162704 or email sarah@astute.work

Episode 01: Andrew Hodgson, Chair of the North East LEP

My Friends in the North is a new podcast series from North East entrepreneur Sarah Waddington in which she interviews some of the region’s most influential organisational leaders.

Here she talks to Andrew Hodgson, chair of the North East LEP, about:

  • Avid Technologies and the North East as the base for greener technologies

  • Being the change you want to see

  • Gender equality and women in STEM

  • Introversion

  • Brexit and the leadership challenge

  • Scaling a business and organisational culture

The podcast is available on:

iTunes / Spotify / Tune In / Stitcher / Libsyn

To keep up to date with Andrew, you can follow him on Twitter @NVLAndrew or connect with him on LinkedIn.

Coming up next time, you’ll hear from Liz Mayes, Chief Executive of the Common Room of the Great North, and for those of you who don’t recognise the name, she’ll be explaining exactly what that is.

To feature on the podcast, please contact Sarah Hall on 07702 162704 / Sarah@Astute.Work.