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Leeds Trinity’s Journalism and Media Week 2018

Improving PR’s reputation: How Max Clifford and Malcolm Tucker created the biggest PR fraud of our time.

Come the f**k in, or f**k the f**k off: How Malcolm Tucker and Max Clifford committed the greatest PR fraud of our time. What do Freddie Starr Ate My Hamster, David Mellor's Chelsea Strip, The Thick of It and Edina Monsoon have in common? Come and swap fact with fiction to find out how these (and more) have contributed to PR miseducation, and what the job actually entails today.