Sarah Waddington CBE is an experienced management consultant, chartered public relations practitioner and social mobility activist. She is also a director of Wadds Inc.
A thoughtful strategist, strong communicator and the nemesis of group think, Sarah’s work as a non-executive director (NED) helps organisations focus on market exploitation and exploration to create long-term value for stakeholders.
NED
An established NED and ambassador for the IoD, Sarah advises management teams on how to seize market opportunities, navigate complexity, manage risk and market volatility and achieve ethical and sustainable growth through:
• Organisational purpose and effective stakeholder engagement
• Differentiated business strategies
• Improved operational processes
• Digital transformation, innovation, DE&I and ESG
• A focus on reputation and strategic public relations
Wherever your organisation is in its lifecycle, Sarah works with management teams to define goals and guiding principles, ensure strong governance, optimise performance and build reputation and trust.
“One of the joys of my job is helping CEOs and FDs understand how strategic communications can inform organisational decision-making, motivate teams, build stakeholder confidence and raise investment. Similarly, nothing gives me greater pleasure than seeing the social impact delivered by companies with a well-defined purpose, and I’ve worked with many.”
We started working with Sarah in 2018 and we’ve not looked back. Resonance has gone from strength to strength and Sarah’s counsel has been integral to our success. She’s helped us with a range of areas, from rethinking and refining our value proposition, focusing us on what our ideal client looks like and helping us review our structure and processes to prepare us for growth.
We’ve since exceeded our growth goals while ensuring we create a sustainable business with a great culture. Sarah both challenges us to be the best we can and supports us through critical decisions.
Claire Williamson | Managing Director | Resonance
As a member of the Institute of Directors (IoD), Chartered Institute of Public Relations (CIPR) and Public Relations and Communications Association (PRCA), Sarah is accountable to industry Codes of Conduct and committed to maintaining the highest professional standards and investing in continuous professional development.